Privacy Policy
Effective Date: 03.01.2023
This Privacy Policy describes how AquityX (OPC) Private Limited, a company incorporated under the Companies Act, 2013, operating under the brand name Alkemy Edtech (“Company”, “Alkemy”, “we”, “us”, “our”), collects, uses, stores, and protects personal data of users (“User”, “Learner”, “you”) who access or use its website, Learning Management System (LMS), programs, and related services.
This Privacy Policy forms an integral part of the Terms & Conditions governing the use of Alkemy Edtech platforms.
1. DATA CONTROLLER
AquityX (OPC) Private Limited acts as the Data Controller for all personal data collected through Alkemy Edtech platforms and services.
Contact Email: support@alkemyedtech.com
2. Scope of Application
This Policy applies to personal data collected through:
- Alkemy Edtech website(s)
- Learning Management System (LMS)
- Program enrollment and onboarding
- Live and recorded classes
- Assessments, assignments, and evaluations
- Career enablement services (where applicable)
- Communications, support, and administrative interactions
This Policy does not apply to third-party websites or services linked from Alkemy Edtech platforms.
3. PERSONAL DATA COLLECTED
The Company may collect the following categories of personal data:
a. Identity and Contact Information
- Name
- Email address
- Phone number
- City, state, country
- Age confirmation (18+)
b. Educational and Program Information
- Course enrollment details
- Academic progress, attendance, assessments
- Assignments and submissions
c. Account and Platform Data
- Login credentials (securely encrypted)
- LMS activity and usage logs
- Communication history related to services
d. Technical and Usage Data
- IP address
- Device, browser, and operating system details
- Cookies and analytics data
e. Payment Information
- Transaction references and payment confirmations
(The Company does not store card, UPI, or bank account details.)
4. PURPOSE OF DATA PROCESSING
Personal data is processed solely for legitimate purposes, including:
- Delivery and administration of educational programs
- Granting and managing LMS access
- Academic evaluation and learner support
- Communication regarding programs, policies, and services
- Platform security, fraud prevention, and system integrity
- Internal analytics and service improvement
- Compliance with legal and regulatory obligations
5. LAWFUL BASIS FOR PROCESSING
Personal data is processed on one or more of the following lawful grounds :
- Consent provided by the user
- Performance of a contract
- Compliance with legal obligations
- Legitimate business interests related to service delivery
Where consent is withdrawn, access to certain services may be restricted or discontinued.
6. DATA SHARING AND DISCLOSURE
The Company does not sell personal data.
Personal data may be shared on a need-to-know basis with :
- Authorized employees, instructors, and contractors
- LMS, CRM, analytics, and communication service providers
- Payment gateway partners
- Legal or regulatory authorities, when required by law
All third parties are contractually required to maintain confidentiality and data protection standards.
7. DATA RETENTION
Personal data is retained only for as long as necessary to :
- Fulfil the purposes stated in this Policy
- Meet contractual, accounting, or legal requirements
The Company may retain anonymized or aggregated data for internal analysis.
8. DATA SECURITY
The Company implements reasonable technical and organizational safeguards in accordance with applicable law, including :
- Secure access controls
- Encrypted credentials
- Role-based data access
- Periodic monitoring and reviews
9. USER RIGHTS
Subject to applicable law, users may request :
- Access to personal data
- Correction of inaccurate or incomplete data
- Deletion of personal data, where legally permissible
Requests may be limited where retention is required by law or contractual obligations.
Requests should be submitted to support@alkemyedtech.com.
10. COOKIES AND TRACKING
Alkemy Edtech uses cookies and similar technologies to :
- Enable platform functionality
- Improve user experience
- Monitor performance and security
With your consent we also use Google Analytics (to measure site usage) and Google Ads and Google Tag Manager (to measure our advertising). These tools are provided by Google LLC and only load after you accept them in the cookie banner. You can withdraw consent anytime through "Cookie settings" in the footer. Details are in our Cookie Policy.
11. COMMUNICATIONS
Users consent to receive service-related communications, including :
- Program updates
- Administrative notices
- Policy updates
Marketing communications, where applicable, may be opted out of.
Service-critical communications cannot be disabled.
12. CHILDREN’S DATA
Alkemy Edtech services are intended for individuals 18 years of age and above.The Company does not knowingly collect personal data from minors.
13. POLICY UPDATES
The Company may update this Privacy Policy from time to time.
Updated versions shall be effective upon publication. Continued use of services constitutes acceptance of the revised Policy.
14. GOVERNING LAW AND JURISDICTION
This Privacy Policy shall be governed by and construed in accordance with the laws of India.
Courts located in Hyderabad, Telangana shall have exclusive jurisdiction.
15. CONTACT INFORMATION
AquityX (OPC) Private Limited
Registered office: S-Square, Spaces & More, Hyderabad, Telangana, 500081
CIN: U72900TG2023OPC169948 · GSTIN: 36AAYCA1638F1ZF
Operating as Alkemy Edtech
Grievance Officer: Ashok Reddy
Email: support@alkemyedtech.com